As far as I know, there isn’t a book out there called “Political Campaigning for Dummies,” although I suspect it would sell moderately well if there were. People seem to love How-To-For-Dummies themed books, because they’re written for the layperson; simple, straightforward, not intimidating. I’ve bought a few of them myself over the last dozen years.
The best ideas for winning a local election really are simple and straightforward–and there are a lot of sources, both online and offline, where you can discover the strategies that win political campaigns. Local campaigning isn’t for dummies, but you don’t have to be a genius to run an effective, impressive and successful election effort.
Here’s the caveat, though: while the best strategies for winning political campaign are simple to understand, the actual task of implementing them effectively is anything but easy. The harder you work, the more votes you’ll get. You might have the perfect blueprint for winning your local election, but it isn’t worth anything without the addition of elbow grease and shoe leather.
There might not be a “How to Win Political Campaigns for Dummies” book on the market, but there are plenty of other election publications, kits and systems out there that promise a similar education. Some of them are very good investments; others aren’t.
Before you spend you money buying any kind of “How to Win a Local Election” type book, though, you need to keep in mind that it’s only going to be worth as much as you’re willing to put into your own campaign. Experienced campaigners can give you the roadmap to success, but you’re the one who’s going to have to hike there.
Here’s the best political campaign advice for dummies that I could possibly give you: start early and work hard. The rest is just details, and you can find them in a thousand places–both here on Killer Campaigning and on other websites across the Internet.
If you’re willing to work your heart out and give an ear to pragmatism, you can light the fuse on political campaign strategies that most candidates never even try to detonate.