When you’re a candidate in a local political campaign, the election date is seared in your mind; it represents the culmination of months of tireless work, the day when voters will finally be able to go to the polls and cast their ballots for or against your candidacy.
When you’re that invested in election day of a particular year, it’s often hard to believe that anyone in your community might not know what date they are supposed to vote.
Well, believe it: most people you meet on the political campaign trail in a local election won’t be able to tell you when election day is. It might be the most important day of the year to you, but the average voter doesn’t have the inclination to keep track of the primary election date or the general election date.
And yes, the dates do change every year. While general election day is always on a Tuesday in November, it’s not always on the same date of the month. Here’s the rule: the general election is always held on the first Tuesday after the first Monday in November.
That’s not an easy system for the average person to remember, even if they are proud of exercising their civic duty to vote in a local election. But as a candidate for political office, it’s up to you to make sure that your target voters get reminded as many times as possible when they need to get to the polls and vote.
Here’s a rule I like to follow with all of my political campaign literature, advertising and press releases: if there’s any room at all to do so, always boldly remind your readers when election day is.
If you’re doing your job as a candidate and getting your political campaign materials in the hands of people who are likely to vote for you, then your voters will (hopefully) be slightly better educated about when they should go to the polls.
Although it might start to seem too repetitive to you, make sure that you consistently remind your voters when the election date is. Even if it only gets a few more of your voters to the polls, that could mean the difference between victory and defeat on election day.