The following guest post by Phil Van Treuren appeared in Elect Women in 2013.
One of the reasons we started Political Campaigning Tips was to show potential political candidates of all demographics how to serve their communities by running for office. As a former political consultant and campaign manager, however, I’m especially interested in encouraging women to get into politics–particularly because I know how effective they can be as candidates in local elections.
While women often make unparalleled government officials, they also have a knack for being very competitive political campaign candidates. As a political consultant, I would have much rather worked for a strong female candidate than a typical male candidate–for many reasons. While female politicians and candidates are outnumbered by their male counterparts today, I’m encouraged by the growing number of talented women entering political campaign races every year.
So, how do women win such a large percentage of campaigns and elections they enter, and what characteristics make females such effective political candidates? The reasons why women are often more successful than men in politics are far too numerous to list in one article, but we’re going to take a look at five of the most compelling below. If you have more to add to the list, please leave a comment at the end of this post.
And if you’re a women thinking about starting a career in politics and elections, I hope you’ll go for it . . . your country and community needs more talented females in government!