Once you’ve launched your own political campaign candidate website, it’s very important that you have the ability to track visitors to the site and analyze traffic trends.
By watching your site traffic statistics, you’ll be able to see exactly where your visitors are being referred from, which pages they spend the most time on, and how long they spend on your site. Using this information, you’ll have a unique perspective on what tweaks and changes to your site might encourage visitors to stay longer, learn more about your candidacy, volunteer to help and donate money to your campaign.
The traffic tracking program that I use for my own political campaign website–and that millions of other webmasters use–is called Google Analytics, and the only thing better than its amazing features is the fact that it’s absolutely free to use.
To get started with Analytics, simply sign up for a free site (you’ll need a free Google or Gmail account to do so) and log in to the admin interface. Installing the Analytics tracking code on your political campaign website is extremely easy, and it basically entails copying and pasting a snippet of code into your site footer (there are numerous tutorials on the web that will show you exactly how to do it).
Once the code is installed and Analytics starts tracking traffic, you’ll have a wealth of valuable information about your site visitors to sort through and analyze every day. Referring sites, average time on site, pages visited and keywords that led searchers to your site are just some of the data that Google Analytics lets you see.
Analytics will even show you the exact geographic locations your visitors come from, right down to the city or town. This is especially valuable for political campaign candidates who are running in a local election, since it’s in your best interests to make sure that the majority of visitors are people from your district who have the ability to vote for you.
A quick word of warning, though: after you get used to using Google Analytics, checking your daily stats and visitor information can become pretty addicting.
Make sure that you don’t waste too much time refreshing your Analytics stats during the day if you have campaign word to do, and instead limit yourself to checking your stats just once every evening. It will lead to a lot more productivity!