‘Do Not Mail’ List: Political Campaign Bulk Mail Opt-Out Registry?

How much would it affect your local election strategy if your state let residents “opt-out” of receiving political campaign bulk mail from candidates?

political campaign mailThat’s just what one city councilwoman in Spokane, Washington would like to see. According to an article in the Spokesman-Review, Councilwoman Amber Waldref sponsored a nonbinding resolution asking the state Legislature to create a registry that would allow people to decline all bulk mail from the U.S. Post Office . . . including political candidate mailers.

The Spokane City Council overwhelmingly defeated the ‘do not mail’ registry proposal, and several employees from the Spokane Post Office (and owners of local print shops) showed up to voice their opposition to the resolution. That means that a bulk mail opt-out list won’t be coming to Washington State anytime soon . . . but the idea has been gaining traction in other parts of the country.

So, what do you think? As a political campaign candidate, consultant or manager, how would your election strategies change if a large segment of your targeted voters were allowed to ‘opt-out’ of receiving bulk campaign mailers?

You’ve heard us say this many times: a well-planned targeted direct mail campaign is one of the most effective things that a political candidate can do to win votes in a local election. I doubt that a ‘do not mail’ list will ever become reality in any of the 50 states, but it would be a huge game-changer for political parties and candidates if it ever did.