Posts in Category: uncategorized

negative political campaigning

Why “Going Negative” in a Local Election Rarely Works

It’s a good idea to plan for your opponent going negative on you in a local election, but that doesn’t mean you should plan for going negative on your opponent.

Here’s an unfortunate truth: in large political campaigns – congressional, gubernatorial or presidential races – negative campaigning, when done correctly, works

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political campaign paper

Win Your Local Election With a 2,000 Year Old Secret

Websites. Smart phones. Social media. Email. Digital cameras. Video recorders. All of these modern marvels can play an important role in winning a local election, and the smart candidate will incorporate all of them into their campaign. But in a local race, your most valuable tool is actually something that

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write for election

A Secret Weapon for Your Political Campaign: Handwritten Messages

There’s no doubt about it: electronic devices make our lives easier and are essential for political campaigns. I can’t imagine trying to win a local election without the benefits of social media, spreadsheets, laser printers and Photoshop. But the ever-increasing popularity of electronic tools have had one bad side effect:

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election petition signatures

Smart Signature Gathering: Using Your Petition as a Campaign Tool

The rules for getting yourself on the ballot differ depending on what office you’re running for, where you’re running, and whether you’re filing as a partisan or independent candidate.

In partisan cities, for example, candidates for municipal office filing as a Democrat or Republican need to get a specific number of

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Learn How to WIN Your Election!

book how to win electionOur book “How to Launch a Kick-Ass Campaign . . . and WIN!” is more than 100 pages of tested advice that covers all the most important elements of kicking off your race.

Take your first step toward victory on Election Day! Download your own copy today.

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