I’m excited to announce that our new book, “How to Launch a Great Campaign . . . and WIN!” is now available for download! We’ve put a lot of work into it, and it’s a great resource for anyone thinking of running for office.
There are lots of books
It’s a good idea to plan for your opponent going negative on you in a local election, but that doesn’t mean you should plan for going negative on your opponent.
Here’s an unfortunate truth: in large political campaigns – congressional, gubernatorial or presidential races – negative campaigning, when done correctly, works
Websites. Smart phones. Social media. Email. Digital cameras. Video recorders. All of these modern marvels can play an important role in winning a local election, and the smart candidate will incorporate all of them into their campaign. But in a local race, your most valuable tool is actually something that
You’re only given a certain number of days to campaign before voters go to the polls and cast their ballots in your election; every hour lost is one you won’t be able to recover. Countless distractions can waste your time and resources on the campaign trail: gossiping about opponents, focusing
There’s no doubt about it: electronic devices make our lives easier and are essential for political campaigns. I can’t imagine trying to win a local election without the benefits of social media, spreadsheets, laser printers and Photoshop. But the ever-increasing popularity of electronic tools have had one bad side effect:
The rules for getting yourself on the ballot differ depending on what office you’re running for, where you’re running, and whether you’re filing as a partisan or independent candidate.
In partisan cities, for example, candidates for municipal office filing as a Democrat or Republican need to get a specific number of