I’m excited to announce that our new book, “How to Launch a Great Campaign . . . and WIN!” is now available for download! We’ve put a lot of work into it, and it’s a great resource for anyone thinking of running for office.
There are lots of books
Posts in Category: uncategorized
Why “Going Negative” in a Local Election Rarely Works
It’s a good idea to plan for your opponent going negative on you in a local election, but that doesn’t mean you should plan for going negative on your opponent.
Here’s an unfortunate truth: in large political campaigns – congressional, gubernatorial or presidential races – negative campaigning, when done correctly, works
The Followup Postcard: One of the Best Campaign Tactics You Can Use
I mentioned earlier my extensive use of handwritten postcards in my first run for local office, and how effective they were at catching the attention of voters as election day neared. The thousands of postcards that I mailed at the end of my campaign, however, weren’t the only hand-written
Win Your Local Election With a 2,000 Year Old Secret
Websites. Smart phones. Social media. Email. Digital cameras. Video recorders. All of these modern marvels can play an important role in winning a local election, and the smart candidate will incorporate all of them into their campaign. But in a local race, your most valuable tool is actually something that
How to Announce Your Candidacy in a Local Election (Part II)
. . . this is a continuation of a previous post. You can go check out the first part at this link.
3. Hold a Campaign Kickoff Reception or Event
Many first time candidates for smaller offices think that kickoff events are only appropriate for large campaigns, but nothing could be
Give Fear the Middle Finger . . . and Never Take Your Campaign Too Seriously
You’re only given a certain number of days to campaign before voters go to the polls and cast their ballots in your election; every hour lost is one you won’t be able to recover. Countless distractions can waste your time and resources on the campaign trail: gossiping about opponents, focusing
Guest Post Focus: Doing Political Campaign Opposition Research on Yourself
The following guest post by Phil Van Treuren recently appeared on the CampaignNow blog.
If you plan on running in a local election and there is publicly available information about you that might be a hindrance to your campaign, it’s best if you can identify it before your opponent does.
A Secret Weapon for Your Political Campaign: Handwritten Messages
There’s no doubt about it: electronic devices make our lives easier and are essential for political campaigns. I can’t imagine trying to win a local election without the benefits of social media, spreadsheets, laser printers and Photoshop. But the ever-increasing popularity of electronic tools have had one bad side effect:
Smart Signature Gathering: Using Your Petition as a Campaign Tool
The rules for getting yourself on the ballot differ depending on what office you’re running for, where you’re running, and whether you’re filing as a partisan or independent candidate.
In partisan cities, for example, candidates for municipal office filing as a Democrat or Republican need to get a specific number of
Saddle Box: a Monthly Subscription Box for Horse Owners
Okay, I admit it: this post doesn’t have a whole heck of a lot to do with political campaigning.
I’m really excited, though, because my family and I just kicked off a new business: Saddle Box, a monthly subscription box for horse lovers. If you know anyone who is a
