Campaign Flyers, Door Cards, Brochures, Literature?

Regardless of where you live, odds are that you’ve gotten some sort of professionally printed paper on your door from a local political campaign candidate asking for your vote. Depending on which part of the country you hang your hat, however, you might call those printed campaign papers any number of things: fliers, door cards, post cards, handbills, hand cards, lit, literature . . . the list could go on.

I’ve lived in several different places in the United States, and I’ve always gotten a kick out of how a common object’s name can change depending upon which state you visit. In one city, you wear sneakers to go jogging. In another, they’re tennis shoes. In still another, they’re called running shoes.

campaign flyers literature

It seems that political campaign literature (yah, that’s what I call it) has even more unique local monikers than sneakers do. As a former political consultant and campaign manager, I’ve heard them called everything from handouts to brochures to ten other things; I’ve seen them spelled “fliers” and “flyers” (the grammatically correct spelling is “political campaign fliers” by the way, not that it matters much).

So, what exactly is my point in this article, and how can it help you win your political campaign on election day? Good question. If you’re serious about being a great political candidate, then odds are that you’re going to do a lot of research online about how to run for office–and odds are that you’ll see similar methods and strategies called labeled with different names depending on who is advising you.

The most effective grassroots efforts will be called “candidate neighborhood canvassing” by some and “door-to-door campaigning” by others (I call it the later, personally). “Political donations” and “campaign contributions” are the same thing, too. So are “political campaign yard signs” and “election lawn signs.”

Get the picture? The point here is that it doesn’t matter what you call something in political campaigning, as long as you use it effectively and it helps you win your election.

Campaign flyers, brochures, hand cards, door cards, post cards, literature . . . who cares, anyway? Pick a word and stick with it. Here’s what’s important: “hard work” is called “hard work” everywhere, and it’s the most important factor in every political campaign, big or small.