One of the most often overlooked–and under-utilized–political campaign tools are candidate business cards. When you’re running for office in a local election, you’re bound to meet voters in places that you might not expect to . . . and at times when you don’t have your campaign fliers or other materials on you. That’s when political campaign candidate business cards come in handy.
Many new candidates in local elections think that business cards are only for elected officials, but that’s simply not the case. Buying a couple hundred of simple business cards that include your name, contact information, website address and the office you are running for is good planning, even if you don’t end up using all of them on the campaign trail.
Armed with campaign business cards in your wallet or purse, you should always be on the lookout for potential voters when you’re out and about in your district. Whether it’s at the grocery store, the library or the gas stati0n, don’t be afraid to politely ask people if they are residents of your district. If they are, let them know you are running for office, hand them a business card and tell them you’d appreciate it if they would vote for you.
Keeping political campaign business cards with you is good for more than just handing out to potential voters, though. They’re also good for posting on bulletin boards at local shops and other venues, too. Although this isn’t a great political campaign strategy by itself, posting your card in public places does help build name recognition if done in conjunction with other methods.
Buying business cards for your local election campaign is much cheaper than you might think. In fact, I order all of my business cards from VistaPrint, which actually gives them to you for free if you pay for shipping (extras like glossy sheen cost a few dollars more). You can quickly design the cards yourself on their website, and you’ll have them at your door within a few days.