Learn How to Run and Win Your Local Election



Phil Van Treuren

Hi! My name is Phil Van Treuren, and I’ve worked as a paid consultant and volunteer on dozens of local, state and federal political campaigns. I started Political Campaigning Tips to help candidates for elected office learn from my successes (and mistakes) on the campaign trail. Regardless of your party or the seat you’re running for, the strategies and tactics on this website will help you win your local political campaign.

Are you looking for advice on how to win a political campaign? My campaign philosophy is simple: I believe that anyone can run a great campaign for elected office and win, regardless of their background or experience. All it takes to win is hard work, discipline and a positive attitude!

I’m not just a former political consultant and journalist -- I’ve also been elected to office! I have a passion for helping local political candidates win their elections, and I’d love to help you. I don’t care about your political party, if you’re a man or woman, or if you’re young or old . . . I only care about your desire to win!

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Phil's Most Recent Political Campaign Strategy Posts





Why “Going Negative” in a Local Election Rarely Works

    negative political campaigning

    It’s a good idea to plan for your opponent going negative on you in a local election, but that doesn’t mean you should plan for going negative on your opponent.

    Here’s an unfortunate truth: in large political campaigns – congressional, gubernatorial or presidential races – negative campaigning, when done correctly, works


    Why I HATE Political Campaign Yard Signs

      Okay, confession time: I hate yard signs.

      I’ve worked on dozens of political campaigns: local, statewide and even presidential races. In every campaign, there was one thing that inevitably wasted more time and energy than anything else: yard signs.

      Even seasoned, experienced political candidates who know better still end up wasting their


      What Kind of Political Campaign Literature Should I Hand Out?

        Your campaign door card is the most important tool you’ll have when you start walking neighborhoods (except for your own smiling face, of course). In fact, many voters will probably see the stuff you drop at their doors more that they’ll see you, so it’s worth focusing some time on


        Door-to-Door Campaigning: The Best Tactic for Winning a Local Election

          door to door campaigning

          The best political candidate wins from implementing a wide spectrum of different strategies on the campaign trail: direct mail, social media, grassroots recruitment, fundraising and much more. No single campaign tactic is going to win the election for you, and a candidate who is myopically focused on one strategy (just




          How Going Big With Handwritten Notes Helped Me Win My Local Election

            Knowing how effective handwritten communication was in local elections, I made it a cornerstone of my own first campaign for office. Twelve months before election day, I had 10,000 postcards printed out that had my photo and campaign logo on the front, but were completely blank on the back.

            With my



            Learn How to WIN Your Election!

            book how to win electionOur book “How to Launch a Kick-Ass Campaign . . . and WIN!” is more than 100 pages of tested advice that covers all the most important elements of kicking off your race.

            Take your first step toward victory on Election Day! Download your own copy today.

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