How to Win a Political Campaign: Strategy & Tactics for Candidates in Local Elections

Phil Van Treuren

Hi! My name is Phil Van Treuren, and I’ve worked as a paid consultant and volunteer on dozens of local, state and federal political campaigns. I started Political Campaigning Tips to help candidates for elected office learn from my successes (and mistakes) on the campaign trail. Regardless of your party or the seat you’re running for, the strategies and tactics on this website will help you win your local political campaign.

Are you looking for advice on how to win a political campaign? My campaign philosophy is simple: I believe that anyone can run a great campaign for elected office and win, regardless of their background or experience. All it takes to win is hard work, discipline and a positive attitude!

I’m not just a former political consultant and journalist -- I’m also an elected official! I have a passion for helping local political candidates win their elections, and I’d love to help you. I don’t care about your political party, if you’re a man or woman, or if you’re young or old . . . I only care about your desire to win!

Our Most Recent Political Campaign Strategy Posts


How to Find Donors for Your Next Political Campaign

political campaign fundraising

This is a guest post by Joe Garecht, Smart Political Fundraising As anyone who has ever run for political office can tell you, money is the lifeblood of a political campaign. Without money, you can’t afford a campaign staff, yard signs, a get out the vote operation or a victory party on Election Night. That’s…

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Win Your Local Election With a 2,000 Year Old Secret

political campaign paper

Websites. Smart phones. Social media. Email. Digital cameras. Video recorders. All of these modern marvels can play an important role in winning a local election, and the smart candidate will incorporate all of them into their campaign. But in a local race, your most valuable tool is actually something that was invented more than 2,000…

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Smart Signature Gathering: Using Your Petition as a Campaign Tool

election petition signatures

The rules for getting yourself on the ballot differ depending on what office you’re running for, where you’re running, and whether you’re filing as a partisan or independent candidate. In partisan cities, for example, candidates for municipal office filing as a Democrat or Republican need to get a specific number of signatures from registered voters…

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