Learn How to Run and Win Your Local Election

Phil Van Treuren

Hi! My name is Phil Van Treuren, and I’ve worked as a paid consultant and volunteer on dozens of local, state and federal political campaigns. I started Political Campaigning Tips to help candidates for elected office learn from my successes (and mistakes) on the campaign trail. Regardless of your party or the seat you’re running for, the strategies and tactics on this website will serve as a political campaign template to help you win your local election.

Are you looking for advice on how to win a political campaign? My campaign philosophy is simple: I believe that anyone can run a great campaign for elected office and win, regardless of their background or experience. All it takes to win is hard work, discipline and a positive attitude!

I’m not just a former political consultant and journalist -- I’ve also been elected to office! I have a passion for helping local political candidates win their elections, and I’d love to help you. I don’t care about your political party, if you’re a man or woman, or if you’re young or old . . . I only care about your desire to win! I hope my political campaign checklist helps you win your next race.

Read More

Phil's Most Recent Political Campaign Strategy Posts

political campaign money

How to win a local political campaign with no money

    So, you’re going to run in a local election but don’t have much money to spend on your political campaign? If you’ve decided to enter a race for public office but don’t plan to raise much money from donations, then there are a few strategies you can use to make

    Read More

    Why I HATE Political Campaign Yard Signs

      Okay, confession time: I hate yard signs.

      I’ve worked on dozens of political campaigns: local, statewide and even presidential races. In every campaign, there was one thing that inevitably wasted more time and energy than anything else: yard signs.

      Even seasoned, experienced political candidates who know better still end up wasting their

      Read More

      door to door campaigning

      Door-to-Door Campaigning: The Best Tactic for Winning a Local Election

        The best political candidate wins from implementing a wide spectrum of different strategies on the campaign trail: direct mail, social media, grassroots recruitment, fundraising and much more. No single campaign tactic is going to win the election for you, and a candidate who is myopically focused on one strategy (just

        Read More

        negative political campaigning

        Why “Going Negative” in a Local Election Rarely Works

          It’s a good idea to plan for your opponent going negative on you in a local election, but that doesn’t mean you should plan for going negative on your opponent.

          Here’s an unfortunate truth: in large political campaigns – congressional, gubernatorial or presidential races – negative campaigning, when done correctly, works

          Read More

          What Kind of Political Campaign Literature Should I Hand Out?

            Your campaign door card is the most important tool you’ll have when you start walking neighborhoods (except for your own smiling face, of course). In fact, many voters will probably see the stuff you drop at their doors more that they’ll see you, so it’s worth focusing some time on

            Read More

            Learn How to WIN Your Election!

            book how to win electionOur book “How to Launch a Great Campaign . . . and WIN!” is more than 100 pages of tested advice that covers all the most important elements of kicking off your race.

            Take your first step toward victory on Election Day! Download your own copy today.